Cello: Handcrafted in Atlanta

Cello came about as a passion project because so many southern families, mine included, are growing citrus but have nowhere to sell. Because I’m a hoarder and hate to see good food go to waste, I started making Limoncello and giving out to friends. So, of course, I branded it. Since you can make a liqueur out of most citrus, Cello was a way to create a beverage line using as much homegrown fruit as possible.

• Branding

• Illustration

• Product Design